My weight has gone up a bit lately and so I’ve been looking into ways to shed some Kg’s. I’ve been doing interval training on my road bike and it’s been a bit of an eye opener.
If you don’t know anything about interval training it’s a form of physical workout that involves a series of low to high-intensity exercise workouts over a fairly short period of time, interspersed ... Continue Reading
Any business who’s trying to use their online channel to woo new customers could learn a thing or two about Lean Startup, it could possibly be one of the best investments in time you make this year!
First, a quick bit of background. Every year, thousands of software products are launched onto the market and a great deal of them fail. They fail because the over-enthusiastic ... Continue Reading
Starting your own business is exciting! You’ll be your own boss, you’ll get to decide on what you do and what you don’t, you’ll be able to control the hours you work, it will be GREAT! Or will it?
Before you take that giant leap, let’s just take a reality check. And this comes from my experience of running a business for over a decade.
When I started my business, I had no ... Continue Reading
Hopefully after taking a break to recharge your batteries, you’re getting back to work feeling refreshed and more positive about the year ahead after what was a pretty rough 2011.
As we set strategic goals and plans for the year ahead, now is a good time to take an honest look at your online channel and work out how (or even if) it is helping your business.
In a recent ... Continue Reading
Whether you’re selling online or using the web to attract new customers, one thing is for certain: your online channel is key to your business. The way you treat this channel will be impacting your business one way or another – either positively or negatively.
Unfortunately, many businesses remain in the dark about:
a) What their online channel can do for their business
b) ... Continue Reading
Once upon a time, search engines were fairly basic and would grade the ranking of a website based on how relevant the content is to the search phrase and how popular that content was. So search engine optimisers got up to all kinds of tricks to fool Google into thinking that their webpages are relevant and popular. Things like keyword stuffing, invisible text, fake pages, ... Continue Reading
At 12:51 Feb 22, 2011, a magnitude 6.3 hit Christchurch, killing 185 people. This is my story…
It was about 12:30 when I felt a pang of hunger. That day, my choice of lunch was sushi. I have my favourite little sushi shop in Poplar Lane.
I set off, and made my way to the sushi shop. A journey I have made dozens of times. I casually walked down Poplar Lane taking in the ... Continue Reading
Eight years ago, or thereabouts, my company was just me and a couple of FTE’s, Josh and Mark. Both of these guys had a great attitude to work, a great work ethic and all that. This in turn helped create the kind of company culture that I was proud of. Over the years since, however, we lost that culture somewhat. I’ve often asked myself “how did this happen?” I think I have ... Continue Reading
Have you been thinking about a blog for your online business, but are not yet convinced of the ROI? Here are five good reasons why blogging is good for your business.
1. Blogs increase your chances of being found online
Blogs have everything search engines love. Blogs are updated frequently with new, relevant and specific content. They also contain a broad range of keywords ... Continue Reading
How effectively is your website using the A.I.D.A effect to successfully turn browsers into buyers?
Browsers can become buyers (according to the A.I.D.A. principle, first described in 1925 by E. K. Strong) if your website successfully moves them through the key stages of the buying process-Attention, Interest, Desire, and Action.
Keeping visitors on a linear path through ... Continue Reading